Tropicana Line’s Sales Plunge 20% Post-Rebranding

Tropicana’s rebranding debacle did more than create a customer-relations fiasco. It hit the brand in the wallet. After its package redesign, sales of the Tropicana Pure Premium line plummeted 20% between Jan. 1 and Feb. 22, costing the brand tens of millions of dollars. On Feb. 23, the company announced it would bow to consumer demand and scrap the new packaging, it had been out on the market  for about 2 months.

Orange Juice Resources

• Tropicana Orange Juice
• How to Make Orange Juice
• Orange Juice Facts
• Orange Juice Reviews
• Wikipedia Entry

Tags: fail, orange juice, packaging, tropicana

This entry was posted on Thursday, July 2nd, 2009 at 5:01 pm and is filed under Advertising, Twonti Original. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.