This Week on the Internet » packaging http://www.thisweekontheinternet.com Just another WordPress weblog Wed, 08 Sep 2010 17:19:53 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Tropicana Packaging Fail – Orange Juice Make-Over http://www.thisweekontheinternet.com/2009/07/02/tropicana-packaging-fail-orange-juice-make-over/ http://www.thisweekontheinternet.com/2009/07/02/tropicana-packaging-fail-orange-juice-make-over/#comments Thu, 02 Jul 2009 17:01:55 +0000 b0w1e http://www.thisweekontheinternet.com/?p=1005 Tropicana Line’s Sales Plunge 20% Post-Rebranding Then & Now Old Tropicana Package New Tropicana Package

Tropicana’s rebranding debacle did more than create a customer-relations fiasco. It hit the brand in the wallet. After its package redesign, sales of the Tropicana Pure Premium line plummeted 20% between Jan. 1 and Feb. 22, costing the brand tens of millions of dollars. On Feb. 23, the company announced it would bow to consumer demand and scrap the new packaging, it had been out on the market  for about 2 months.

Orange Juice Resources

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